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Careers Boosters – An introduction to Marketing and Public Relations
27th November 2017, 3:00 pm - 4:00 pm
This session is being delivered by Ian Richards the Head Of Public Relations, University of Lincoln.
An introduction to marketing and PR for students interested in working in these sectors or promoting a start-up business.
This one-hour interactive session will aim to cover:
* The marketing mix – overview of different marketing channels, from paid-for advertising to earned media coverage, with a focus on the new digital media landscape
*Planning marketing strategy – why and how do organisations invest in marketing?
*Selling your story – copy-writing principles for advertising and PR, including how to write an effective press release
* Top tips and pitfalls – industry insights and advice for new starters
Your booking data will be shared with the University of Lincoln Student Union for statistical purposes, it will not be shared with any other parties.